Interview with Teerachai, Design Director of Qualy Design:
1. In this era, what do you look out for when designing stationery?
“The first thing when designing a stationary product is the design. Imagine walking into a stationery store or a stationery section, if your design does not stand out or wow the customer they would just walk pass it. After attracting their attention your product have meet their expectation. For example the stationery that they are looking for need to have great design and WORK as well .
2. Is there a particular kind of design or tagline (eg “ideas happen everywhere” or other slogan) that appeals to the consumers?
“Inspirations”. Our brand concept is concerning the future of our planet and how we choose to act in our daily life. After the customer buys our product we don’t want it to stop there. We want the product to carry on the message and want the customer to forward that message to their close one. For example, “The Last Log” (Pencil Sharpener) sends a message that we should be very careful on what we are consuming and we should consume in just the right amount.
3. What do you hope to give consumers through his design?
We want our customers to be happy and to receive a great experience when using our products. With every product, we try to add a story behind it, and we hope the customer feels that he or she is part of the story.
