February 2012

Moneysmart.sg – 2012 February

“… What’s doob? doob® makes affordable, chic bean bags. Beyond furniture, doob is also a culture; it’s built a fan base through lifestyle-focused marketing and energetic online campaigns. doob broke the beanbag cartel (a line other finance writers can only dream of typing) through pricing, innovation, and what industry experts technically call being damn happening.